Chrome AutoBridge Empowers Automotive Web Sites in .Net Environments

NADAguides.com Enhances Autos Section of Its Web Site Utilizing Chrome's AutoBridge Technology

2004-10-09 - Portland, Oregon, USA: Chrome Systems Corporation, a provider of automotive data, configuration technology and commerce solutions, has announced the availability of AutoBridge(TM), a client-hosted web service that enables software developers to imbed Chrome's automotive configuration and comparison technology seamlessly into their own applications in a non-Java environment, such as .Net.

Automotive web sites or sites developing auto channels can use AutoBridge(TM) to leverage Chrome's nearly 20 years of expertise in vehicle content and configuration logic. Whether developing their new applications or integrating Chrome's configuration, comparison and pricing capabilities within existing applications, Chrome say that developers can now take their improved automotive applications to market faster and more cost-effectively.

NADAguides.com, a leading U.S. vehicle information web site, utilized Chrome's AutoBridge(TM) technology to create the Build and Price Your Car service in the Autos section of its newly-enhanced website, www.NADAguides.com. Additionally, NADAguides.com incorporated Chrome's new vehicle data throughout its web site for accurate and consistent content on makes, technical specs, features, body styles and pricing.

"Chrome is a top notch data provider with leading-edge products and services that outdistance the competition," said Len Sims, vice president, NADAguides.com. "We're extremely pleased with the performance of AutoBridge(TM) and we're equally happy to provide NADAguides.com consumers with the tools they need to successfully research new car pricing and specification information."

AutoBridge(TM) provides access to Chrome's market leading new vehicle data, a comprehensive database of vehicle details and pricing that, for two years in a row, was independently verified to be the most accurate online vehicle pricing. The information is formatted and identified in a way that enables web site publishers to easily use the vehicle data to fit their unique needs. The flexibility of Chrome's comprehensive dataset enables media sites to create more pages of valuable automotive research content and provide new services such as searching by price, make, options, body style or popularity. The expanded content provides more opportunities for advertisers to reach in-market shoppers.

"We're pleased that our offerings played an integral part in the development of one of the premier automotive information destinations," said David Mingle, Chrome's president. "With all of their new offerings, car shoppers will be able to turn to NADAguides.com as a complete resource for their car shopping needs."

Chrome has 13,500 clients, including half of all automotive dealers in the U.S. and Canada. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analysed and enhanced "raw" automotive data from all manufacturers.