Athletique Inc. Introduces New Custom Clothing Service for Athletes

Examples of Athletique's custom clothing range for athletes

2004-10-28 - Brookfield, IL, USA: Athletique Inc., a unique custom clothing company announced the launch of its new website www.myathletique.com. This innovative new company offers custom classic and business casual clothing sold by independent consultants and select retailers. The company has geared its offerings toward male and female athletes. Target customers include High School Athletes preparing for college interviews, College athletes getting ready for internships and careers as well as professional, part-time and retired athletes who have a hard time fitting into standard clothing sizes. Once clients complete an initial consultation and fitting, they will also be able to reorder via the website.

"Our research has found that athletes have a harder time finding clothes that fit. Big and Tall and Plus sizes really don’t even cover this market. Tailoring and resizing clothes can be time consuming and costly. Our company, with its high quality clothing at a reasonable price brings the luxury of custom made clothing to these consumers, who really have fewer options than the average person," explains Terry Cawley, Chief Executive Officer.

Located in Brookfield, IL, a suburb of Chicago, Athletique offers a side variety of styles and fabrics and with the right fitting is able to offer delivery of items in 2-4 weeks. Athletique works closely with its manufacturers to offer a variety of styles at the best prices. Because they focus solely on custom orders they do not have high inventory costs to uphold and are able to pass those savings onto their customers.

In addition to selling standard styles with a custom fit and fabric, Athletique also offers custom made designs that may come from a sketch, a photo, or modifications to an existing piece of clothing. Athletique will also be adding new high tech sizing and fitting tools to its clients in select locations. Those wishing to make an appointment or sign on as a consultant or retail partner can do so by visiting their website at www.myathletique.com.

The company also has built into their business plan a provision for giving back. A portion of the net profits are donated to the Alzheimer's Association in Chicago.